Eyes are the windows to the soul but let’s not pretend that eyebrows aren’t just as important. The perfect brow (ahem, Zendaya) isn’t birthed overnight; it takes a lot of training, threading or waxing, and an arduous search for the perfect brow gel.
“Eyebrow gel is the easiest way to tame brows and make them look fuller and groomed,” says makeup artist Tasha Brown, who works with Yara Shahidi, Logan Browning, and Maggie Betts. “I use clear brows gel and brush brows upwards and out for basic grooming. My go-to technique is to use a brow powder and create small, hair-like strokes in the direction the hair grows in the brows. Then I finish with a generous coating of tinted brow gel for a clean, believable effect.”
Like many beauty lovers, her favorite gel is none other than the cult-favorite Glossier Brow Boy. Ahead, Boy Brow and 19 other gels that will keep your brow game strong.
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The creamy wax formula adds natural bulk. Boy Brow is available in clear, brown, black, and blond.
The Brow Expert
Anastasia might have written the book on brows. The chamomile formula is great to keep your brows in place but also has a soothing chamomile formula that conditions your hair.
The Master Hold
Achieve the perfect Kim K-level brows with this gel created by her right-hand man. The clear gel grips your little hairs to fluff them out and keep them in place for a voluminous, bushy look.
The Brow Glue
Skip the bar soap and reach for the NYX Brow Glue. Technically it’s not actually a glue, but it has a strong hold that says otherwise.
The Tinted and Clean Kid
Kosas’s Eyebrow Gel exists somewhere in between a gel and a mousse. With 10 different shades, beginners have every shade to create a natural look or create a chic ombre if you’re an expert.
The Dynamic Duo
For a laminated eyebrow look, Refy created a multi-tool gel with a brush and comb on one end for precision, and the brow applicator on the other side to smooth.
The Blown Out Brow
With its tiny brush applicator, Uoma Beauty’s Blow Out Gel latches onto each little hair to create a blown-out, yet polished brow.
Get the laminated brows of your dream with this simple one-and-done tool from Patrick Ta. The makeup maven’s brow gel comes in a transparent gel to embrace your natural texture.
The Waterproof One
If anyone knows its way around hair, it’s European Wax Center. Expanding their offering a bit further, the brand’s brow gel is water resistant and adds volume to your hairs.
Maybelline Great Lash Clear Mascara
The clear mascara can separate lashes for a polished look, but it also works on eyebrows. The formula defines and shapes for a low-key everyday vibe.
The Beach Staple
M.A.C.’s waterproof brush-on gel will keep your brows shaped and shiny for eight hours. You can choose between the clear or tinted shades and even apply the formula on your lashes and facial hair for a full face grooming effect.
The Fiber Factor
This waterproof and smudge-proof gel is infused with hair-like fibers to fill the brow in for a full look. The gel lasts for an astounding three days, so you can apply and live your life.
Brow Tech comes in a travel-size portable version for those who never seem to stand still. One end provides an angled, waterproof pencil and the other a strong hold gel to groom and keep your hairs in place.
The eyebrow equivalent of a topcoat nail polish, this gel locks in your pencil work all day.
Meet the latest brow gel from Sephora. The formula is made with highlighting pearls to enhance and sculpt brows for a defined look. Keratin and pro-vitamin B5 also work to nourish and hydrate delicate brow hairs.
The Universal Shade
The universal shade works with all brow colors to fill in sparse patches and keep hair in place all day. Keratin and gingko biloba help to create fuller brows with continual use.
The Magic Growth Serum
Sparse brows got you down? Ardell, famous for its lash collections, now offers a protein-packed hair growth serum that conditions damaged brows. Over-plucking will be a distant memory with this growth serum.
The Push-Up Bra for Brows
ELLE.com deemed Maybelline’s brow gel “The Push-Up Bra for Your Brows” back in 2015. The title still rings true for the beauty brand’s OG sculpting brow mascara with tinted gel mousse. The product applies just like a mascara and provides color, definition, and a long-lasting hold.
The Designer Fix
It’s refillable AND has a two-in-one system for a combed brow look and extra details with the pencil for a more structured brow.
The K-Beauty Killer
There is nothing worse than a brow that accidentally gets wipes off because of the activities of the day. This KILLER Brow gel and marker combo is a perfect pair to keep any brow on all day.
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