You decide that freelance is right for you and you start promoting your freelance business. However, to be a successful freelancer, in the long run, you need to consider what you will do to build a client base and increase your freelance income over time.
Here are three key strategies that can help improve your freelance business, regardless of your freelance career:
1. We are always looking for new customers.
Finding new clients can be one of the most difficult issues, especially when starting out as a freelancer. But you cannot assume that a customer who paid today will come tomorrow. The essence of business is changing. Projects may close, budgets may be reduced, and you should be prepared to replace current customers with new ones as needed.
With this in mind, it’s important to always stay in search mode when identifying potential freelance clients. Even if you have plenty of work today or this month, stay hungry and active in your marketing efforts to find and attract new customers throughout the year.
2. Expand Search Networks.
With the tips above in mind, it’s important to find different ways to reach new freelance clients. If you’ve always been relying on less dangling fruits like freelance job sites to find gigs, keep in mind that you’re only accessing a fraction of the potential universe for new income opportunities.
From being active on social media to attending conferences serving the industries your ideal customers serve, try the many ways you can network with people. You can also seek word-of-mouth recommendations and ask your current customers to recommend people in your network to you if they are satisfied with your service.
3. Start or convert your website.
If you’re lucky, you might even find an early freelance job without much marketing. Perhaps through contact with a previous employer or through an initial referral. But if you want to grow your business, having a website that promotes freelance services can be the heart of your marketing platform.
If you don’t already have a WordPress expert, consider hiring a WordPress expert to get you started. Some web designers specializing in WordPress offer affordable services to make it easier for you to advertise your skills.
If you already have a basic site that hasn’t been modified in a while, a design update can re-use the tools to make it more attractive and modern. You might also think about expanding your service menu, adding new services, or expanding the scope of your work to provide more detailed or longer scope projects.
When you freelance, you do more than just do the work for your clients. If you want to be successful in the long run as a freelancer, don’t forget to do your best to help your business grow and thrive for years to come.